Introduction
As the world is moving towards modernisation and digitalisation, the businesses are goingglobal and entering into the international markets by making effective use of e-commerce.
With these ongoing changes in the present world,the UK industries are making better and effective use of the ecommerce platforms for doing business in an effective manner. The
Fashion industry of the UK is also expanding itselfby entering into the business market through the means of ecommerce.If the individual is looking forward to startinga new ecommerce startup,then the retail clothing will be a better option. The reason behind selecting this sector is that it is fastly growing in the UK and is having the potential to provide a better return as well(Ribeiro, et. al. 2018)
