Executive Summary
In the automotive sector, Mercedes-Benz finds itself at a crossroads where the transition from internal combustion engines to electric cars (EVs) is happening quite quickly. The company has made strategic investments in electric vehicle (EV) technology over the last ten years, establishing important alliances and changing its product selection to appeal to a more environmentally conscious customer base. In line with the Sustainable Development Goals (SDGs) of the UN, Mercedes-Benz has achieved notable progress toward electrification and sustainability despite fierce competition and shifting regulatory environments. Market penetration in China, competition from low-cost EV manufacturers, and the requirement to continuously innovate in technology and business models are among the current challenges facing the company. Mercedes-Benz’s strategic position is assessed, its past strategic developments are examined, and future strategic directions that prioritize innovation, market expansion, and strengthened sustainability measures are suggested.
Strategic Analysis and Evaluation
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Strategic Analysis and Evaluation
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