SOE09401: Drawing on your knowledge of the PESTEL model, analyze the external environment facing: Strategic Management in a Global Context Case Study, UOY, UK
| University | University of York (UOY) |
| Subject | SOE09401 Strategic Management in a Global Context |
Questions
1. Drawing on your knowledge of the PESTEL model, analyze the external environment facing the global pharmaceutical industry and identify the key external factors that impact the company. (15%)
2. Using Porter’s Five Forces framework, analyze the attractiveness of the global steel industry in the global pharmaceutical industry which operates. Support your analysis with evidence from the global pharmaceutical industry case study (25%)
3. Using Porter’s Generic Strategies, analyse the competitive strategy employed by Mars and Nestlé. Support your analysis with evidence from the case study. (25%)
4.Using the Ansoff’s matrix, analyse the direction of growth that global pharmaceutical industry and Mars and Nestlé has undertaken to grow their business. Provide recommendations for the firm’s future growth. (25%) Mark allocated for the presentation of analysis, use of case evidence and conclusions.
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