Best Practices for Creating Likert Scale Questionnaires

Printed Likert scale questionnaires with checkboxes and handwritten answers, used for customer satisfaction and feedback surveys.

One of the most effective tools to get to know the level of customer satisfaction, employee engagement, or academic research results is survey. Central to most good surveys is the Likert scale, a mere-but-effective way to gauge opinions, attitudes and perceptions. Properly applied, Likert scales can give useful information that enables making data-based organizational decisions. […]